BELGIUM: Coca-Cola Co CEO sees more collaboration
Muhtar Kent was speaking at an Efficient Consumer Response conference in Brussels yesterday (6 April)
The CEO of The Coca-Cola Co has said that more collaboration between consumer products companies will be essential as firms battle with a scarcity of energy and natural resources, an ageing population and changing consumer demand.
Speaking at an Efficient Consumer Response conference in Brussels yesterday (6 April), Muhtar Kent told attendees that achieving its ambitious vision for the future is going to require "collective engagement and commitment".
"We're just beginning to scratch the surface of collective collaborative potential," Kent said. "The need for collaboration ... innovation ... open exchange ... and inclusion have never been more important. And all of this leads to a new vision for the consumer goods value chain."
Speaking alongside Kent was Carrefour CEO, Lars Olofsson, who explained the vision as involving a set of "guiding principles and frameworks for working together across the consumer goods value chain", with the end goal of serving shoppers, consumers and communities "better, faster, and with great value and in a responsible way".
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