US: Coca-Cola Co appoints CCE integration chief
By just-drinks.com editorial team | 30 March 2010
 |
Coca-Cola, CCE deal to close in Q4 |
Coca-Cola Co has appointed its current president of supply chain and still beverages in North America to lead the firm's acqusisition of Coca-Cola Enterprises operations in the region.
Brian Kelley will become president of North America Business Integration, Coca-Cola said yesterday (29 March).
Kelley will lead a team of executives to develop a detailed plan of action to integrate four business components in both the US and Canada: CCE North America; Coca-Cola North America (CCNA) Foodservice; the Minute-Maid/Odwalla Juice business; and CCNA Supply Chain Operations.
"We will need a disciplined, orderly and efficient approach to the integration and a comprehensive plan that can be implemented immediately once the acquisition is approved and closed," said Coca-Cola chairman and CEO Muhtar Kent.
Coca-Cola said that it still expects to complete the deal in the fourth quarter of calendar 2010. The new businesses will be named Coca-Cola Refreshments USA and Coca-Cola Refreshments Canada.
A president and CEO for the merged entity will be announced "in the near future", Coca-Cola said.
For more on the Coca-Cola, CCE deal, click here. For analysis of the deal, click here.
Sectors: HR – personnel, Mergers & acquisitions, Soft drinks, Water
Companies: Coca-Cola Co, CCE
View next/previous articles
30 Mar 2010 -
30 Mar 2010 -
Currently reading -
US: Coca-Cola Co appoints CCE integration chief
30 Mar 2010 -
Related research
Coca-Cola Co in Health and Wellness - World
The Coca-Cola Company is the largest player in the global health and wellness (H&W) market, with a leading position in better for you beverages as well as a strong position as the global number two in fortified/functional beverages. H&W beverages are...
The Coca-Cola Co, which has had several previously unsuccessful attempts at capturing a sizeable share of Australian energy drinks, appears to have now got the formula right with the relaunch of its Mother energy drinks brand. Originally launched in ...
Cordials and Squashes - UK - July 2010
The squash/cordials market was in slow but steady decline until the economic downturn radically changed consumer purchasing habits, with value overriding the desire for premium and healthy soft drink products.However, whether the market can sustain i...
Related articles
US: Coca-Cola Co keeps eye on Africa - report
Africa could be the "story of the next decade" for The Coca-Cola Co, CEO Muhtar Kent told CNBC.
The Coca-Cola Co is this week celebrating the fifth anniversary of the launch of Coke Zero. Here, we take a look at the brand and some of the key moments in its history.
There are currently no comments on this article
Be the first to comment on this article