US: Coca-Cola Co. adds to Odwalla stable in US
The Coca-Cola Co. has lined up two protein drink extensions and a 'Superfood' addition to its Odwalla portfolio in the US.
The soft drinks giant said yesterday (11 February) that two new Odwalla Protein Monster beverages - in vanilla and chocolate flavours - are now available nationwide, while Odwalla Red Rhapsody Superfood is set to launch in the western US this month.
The protein beverages join Super Protein Vanilla Al'Mondo and Super Protein Original in Odwalla's protein drink portfolio. Odwalla Protein Monsters contain 33 grams of soy and dairy protein.
Odwalla Red Rhapsody Superfood, meanwhile, contains strawberries, raspberries, pomegranates and rooibos tea.
"Our newest Odwalla Superfood beverage follows our heritage of artfully mixing great taste and nutrition by blending a variety of nature's rich red fruits and essential nutrients that people need every day," said Jason Dolenga, brand manager at Odwalla.
All three additions are available in 450ml (15.2oz) recyclable plastic bottles.
Coca-Cola acquired Odwalla in 2001 for US$181m.
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