The Coca-Cola Co. has announced an addition to its Simply Orange Juice Company portfolio in the US.

The company confirmed yesterday (22 October) that Simply Lemonade with Raspberry will begin shipping to retailers in the country from February next year. The not-from-concentrate beverage will be available in 59oz. and 13.5oz. carafes, and will join the Simply portfolio, which also includes lemonade, apple and grapefruit variants.

The launch will be supported by a marketing programme in the US, which includes a multi-media advertising plan, consumer promotions and in-store sampling.

"Consumer response to Simply Lemonade has been tremendous," said Allison Barrett, director of marketing for Simply Orange at Coca-Cola North America. "Simply Lemonade is the number one chilled lemonade in the US, and Simply Lemonade with Raspberry is an ideal complement."