EGYPT: Coca-Cola cleared of blasphemy by Muslim leaders
Coca-Cola breathed a sigh of relief yesterday when Muslim religious leaders in Egypt cleared the brand of containing blasphemy within its logo.Coca-Cola had contacted Egypt's top religious leader, the mufti, to put a stop to rumours that the 114-year-old logo contained the words "No Mohammed, No Mecca" in Arab script. The multi-national company had feared a boycott of the product.The mufti, Nasr Farid Wasel, scrutinised the logo before he concluded: "There was no defamation to the religion of Islam from near or far." His edict then went on to remind followers that anyone spreading false claims "would be plunged into hell for 70 autumns."Coca-Cola spokesman Mahmoud Hamdi said of those believing the rumours: "They have a lot of imagination. Who would have thought that anyone would try to read English letters in Arabic? Why not read the Coca-Cola logo in Hindi."The rumour spread in February, when Egyptians began receiving emails carrying the mirror image of the logo and calling for the faithful to boycott the brand. Hamdi said that soon leaflets carrying the claim appeared in markets. Similar claims had arisen and been crushed in Saudi Arabia last year.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Scottish Independence and Scotch Whisky
- Whisk(e)y leads vodka in US, but for how long?
- Wine in the UK: Tell Us Something We Don't Know
- SABMiller spurned by Heineken: The start of the en
- Comment - Heineken's 'No' Cuts SABMiller Options
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo ups Johnnie Walker Formula One presence
- A-B InBev shakes up Euro units, UK head steps down
- Bacardi lifts curtain on Bombay Sapphire distiller
- Diageo settles Explorers Club trademark dispute