EGYPT: Coca-Cola cleared of blasphemy by Muslim leaders
Coca-Cola breathed a sigh of relief yesterday when Muslim religious leaders in Egypt cleared the brand of containing blasphemy within its logo.Coca-Cola had contacted Egypt's top religious leader, the mufti, to put a stop to rumours that the 114-year-old logo contained the words "No Mohammed, No Mecca" in Arab script. The multi-national company had feared a boycott of the product.The mufti, Nasr Farid Wasel, scrutinised the logo before he concluded: "There was no defamation to the religion of Islam from near or far." His edict then went on to remind followers that anyone spreading false claims "would be plunged into hell for 70 autumns."Coca-Cola spokesman Mahmoud Hamdi said of those believing the rumours: "They have a lot of imagination. Who would have thought that anyone would try to read English letters in Arabic? Why not read the Coca-Cola logo in Hindi."The rumour spread in February, when Egyptians began receiving emails carrying the mirror image of the logo and calling for the faithful to boycott the brand. Hamdi said that soon leaflets carrying the claim appeared in markets. Similar claims had arisen and been crushed in Saudi Arabia last year.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- When BRIC markets go horribly wrong
- What's coming up in spirits in 2017? - Comment
- Remy Cointreau's YTD performance - Focus
- Remy Cointreau's bellwether Q3 - analysis
- What's coming up in beer in 2017? - Comment
- Diageo closes spirits e-commerce portal in UK
- A-B InBev acquires Spain's Cervezas La Virgen
- Home entertaining offers drinks opp's - Diageo
- AB InBev targets South Africa with redundancy plan
- Pernod Ricard gives Beefeater 24 packaging revamp
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global gin insights - market forecasts, product innovation and consumer trends
- Opportunities in Craft Spirits
- Global Cognac insights - market forecasts, product innovation and consumer trends