US: Coca-Cola Bottling Co Consolidated selects NASCAR driver as face of Fuel in a Bottle
By Olly Wehring | 21 March 2012
Coca-Cola Bottling Co Consolidated has teamed up with NASCAR Sprint Cup driver AJ Allmendinger for its Fuel in a Bottle energy shot brand.
BYB Brands, which is owned by Coca-Cola Bottling Co Consolidated, said late yesterday (20 March) that Allmendinger will be a brand ambassador for Fuel in a Bottle, which has recently launched in the US. Allmendinger will feature in the brand’s marketing efforts through advertising and point-of-purchase placements. Financial details behind the tie-up were not disclosed.
The brand is available in two variants: Energy and Protein.
Launched earlier this year in the south-east of the US, Fuel in a Bottle Energy contains B Vitamins, is sugar free and has zero calories. Fuel in a Bottle Protein, meanwhile, contains 25g of protein and amino acids. Both are available in 2.5oz shots.
Expert analysis
2011 Energy Drinks in the U.S.
ACTION, PACKED. Get the facts and find out what's next for this dynamic marketplace where a plethora of new players strive to grow and hope to make inroads against the industry leaders. This report profiles the top companies and brands and examines trends and issues impacting the market. It covers regional markets, packaging, distribution, advertising and demographics.
Sectors: Marketing – advertising & promotions, Soft drinks, Water
Companies: Coca-Cola Bottling
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