USA: Coca-Cola Announces Plans For New Online Merchandise Store

By just-drinks.com editorial team | 10 April 2000

The Coca-Cola Company (NYSE: KO) today announced plans to create ``coca-colastore.com,'' a new online store to expand distribution for Coca-Cola-brand merchandise. Accessible through the Coca- Cola homepage at www.coca-cola.com , the new ``store'' is expected to be operational by early summer.At coca-colastore.com, viewing Coca-Cola-brand merchandise will be similar to window shopping in a mall, with products attractively displayed in environments relevant to consumer interests. This design will expand the means through which millions of Internet shoppers can locate, select, and purchase merchandise associated with the world's leading brand. The site will feature Coca-Cola brand products from apparel to cookware to collectibles -- all available in a one-of-a-kind store on the Internet.``Coca-Cola enthusiasts around the world are increasingly demanding Coca- Cola brand apparel, collectibles and other merchandise. With an extensive selection and around-the-clock convenience, coca-colastore.com is an ideal answer to their needs. In addition, the store significantly extends The Coca- Cola Company's merchandising strategy into this exciting distribution channel and expands the Coca-Cola experience,'' said Andrew Lelchuk, manager, Business Development and E-commerce, The Coca-Cola Company.Innotrac, Inc. (Nasdaq: INOC) will serve as The Coca-Cola Company's exclusive e-commerce partner for managing online retailing of Coca-Cola merchandise, collectibles, and apparel in North America. Under the arrangement, Innotrac will design and develop the official online store and manage all aspects of order processing, fulfillment, and customer care.``We are thrilled that the world's leading brand has chosen Innotrac to manage a strategic initiative that expands its presence in e-commerce,'' said Scott Dorfman, president of Innotrac.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The Coca-Cola Company (NYSE: KO) today announced plans to create ``coca-colastore.com,'' a new online store to expand distribution for Coca-Cola-brand merchandise. Accessible through the Coca- Cola homepage at www.coca-cola.com , the new ``store'' is expected to be operational by early summer.At coca-colastore.com, viewing Coca-Cola-brand merchandise will be similar to window shopping in a mall, with products attractively displayed in environments relevant to consumer interests. This design will expand the means through which millions of Internet shoppers can locate, select, and purchase merchandise associated with the world's leading brand. The site will feature Coca-Cola brand products from apparel to cookware to collectibles -- all available in a one-of-a-kind store on the Internet.``Coca-Cola enthusiasts around the world are increasingly demanding Coca- Cola brand apparel, collectibles and other merchandise. With an extensive selection and around-the-clock convenience, coca-colastore.com is an ideal answer to their needs. In addition, the store significantly extends The Coca- Cola Company's merchandising strategy into this exciting distribution channel and expands the Coca-Cola experience,'' said Andrew Lelchuk, manager, Business Development and E-commerce, The Coca-Cola Company.Innotrac, Inc. (Nasdaq: INOC) will serve as The Coca-Cola Company's exclusive e-commerce partner for managing online retailing of Coca-Cola merchandise, collectibles, and apparel in North America. Under the arrangement, Innotrac will design and develop the official online store and manage all aspects of order processing, fulfillment, and customer care.``We are thrilled that the world's leading brand has chosen Innotrac to manage a strategic initiative that expands its presence in e-commerce,'' said Scott Dorfman, president of Innotrac.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page