US: Coca-Cola and Island Hospitality sign drinks deal
The Coca-Cola Co. has signed a beverage contract with Island Hospitality Management, the operators of hotels under the Marriot, Hilton and Hyatt flags.
As part of the agreement, Coca-Cola Foodservice and Hospitality, a division of Coca-Cola North America, will be the beverage provider for Island Hospitality, supplying beverages including Coke, Diet Coke, and Sprite and Minute Maid juices to around 65 properties nationwide.
"Our decision to convert our properties nationwide to Coca-Cola was a strategic one for our company at this time," said Roger Pollak, Island Hospitality senior vice president. "We are impressed with the full range of products and support, the brand strength and the depth of programmes and initiatives that Coca-Cola brings to the table."
The new contract will include Minute Maid juices and juice drinks, as well as Evian and Dasani waters.
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