US: Coca-Cola and Cadbury linked with Evian in US
By just-drinks.com editorial team | 4 April 2002
The owner of the Evian mineral water brand, Danone, is reportedly in talks with both Coca-Cola and Cadbury-Schweppes which could lead to one of the soft drinks groups licensing and distributing Evian in the US. Such a deal would provide a boost to the Evian brand which has struggled in the last year or so as more competitively priced purified water brands, such as Coke's Dasani and PepsiCo's Aquafina brands, have grown.
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The owner of the Evian mineral water brand, Danone, is reportedly in talks with both Coca-Cola and Cadbury-Schweppes which could lead to one of the soft drinks groups licensing and distributing Evian in the US. Such a deal would provide a boost to the Evian brand which has struggled in the last year or so as more competitively priced purified water brands, such as Coke's Dasani and PepsiCo's Aquafina brands, have grown.
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