USA: Coca-Cola and America Online Announce Global Marketing Alliance

By just-drinks.com editorial team | 4 May 2000

The Coca-Cola Company, the world's leading beverage company, and America Online Inc., the world's leading interactive services company, today announced a multi-year global strategic alliance to develop innovative online and offline marketing programs. This alliance marks Coca-Cola's first worldwide interactive marketing initiative and AOL's first association with the world's most recognized brand.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The Coca-Cola Company, the world's leading beverage company, and America Online Inc., the world's leading interactive services company, today announced a multi-year global strategic alliance to develop innovative online and offline marketing programs. This alliance marks Coca-Cola's first worldwide interactive marketing initiative and AOL's first association with the world's most recognized brand.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page