USA: Coca-Cola and America Online Announce Global Marketing Alliance
By just-drinks.com editorial team | 4 May 2000
The Coca-Cola Company, the world's leading beverage company, and America Online Inc., the world's leading interactive services company, today announced a multi-year global strategic alliance to develop innovative online and offline marketing programs. This alliance marks Coca-Cola's first worldwide interactive marketing initiative and AOL's first association with the world's most recognized brand.
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The Coca-Cola Company, the world's leading beverage company, and America Online Inc., the world's leading interactive services company, today announced a multi-year global strategic alliance to develop innovative online and offline marketing programs. This alliance marks Coca-Cola's first worldwide interactive marketing initiative and AOL's first association with the world's most recognized brand.
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