AUS: Coca-Cola Amatil to handle Boston Beer Co's Samuel Adams
CCA is returning to the Australian beer and cider market
Coca-Cola Amatil (CCA) has signed a “long-term exclusive” agreement with The Boston Beer Co to distribute its Samuel Adams brand in Australia.
The deal, announced in CCA's second-half trading update today (4 November), will start from the middle of next month. It coincides with the company's return to the Australian beer and cider market after two years away and follows tie-ups with Molson Coors and C&C Group, unveiled in August.
“With just over a month left until CCA re-enters the beer and cider market in Australia, we are ready to hit the ground running with a great portfolio of beer and cider brands,” CCA managing director Terry Davis said.
CCA will take over Samuel Adams distibution in Australia from BID (Beer Importers and Distributors), a CCA spokesperson told just-drinks.
In today's announcement, CCA also said it has developed its own products, including Alehouse, an on-premise only premium draught beer in both mid and full strength, and Pressman’s cider, an Australian craft cider.
CCA's planned re-entry into the beer sector in Australia was delayed in 2011 after it agreed to stay out of the market when it sold its stake in Pacific Beverages. This came about in the shake-up over SABMiller's acquisition of Foster's Group.
In its trading update for the four months to October, CCA said consumer demand in the Australian non-grocery channel “has been more subdued than expected”. However, in the country's grocery channel, carbonated beverages have returned to growth. Meanwhile, “positive momentum has continued in New Zealand,” the company said.
CCA has reduced staff in its New Zealand unit by about 10% since last year. In first-half results in August, the group said the cuts had helped its New Zealand business bounce back from a 12% operating profits drop in 2012 to a 10% EBIT increase in H1.
Coca-Cola Amatil Limited (CCL) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled...
Earlier today (31 March), US trade body The Brewers Association released a list of the largest craft brewers in the country in volume terms. Here is a list of the top 50....
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...
Earlier today (31 March), US trade body The Brewers Association released a list of the largest brewers in the country in volume terms....
In 2013 and the coming years, the company is expected to continue its focus on developing new beers for its flagship Samuel Adams brand, alongside continued innovation of Twisted Tea (available in all...
Alcoholic Drinks in Ireland industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). T...
- The End of the Road for International Beer Brands?
- Comment - Another One Bites Bacardi's Dust
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- just The Preview - Pernod Ricard's Q4 & FY
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory