AUS: Coca-Cola Amatil returns to beer, cider
CCA has been out of the beer and cider business in Australia for two years
Coca-Cola Amatil (CCA) is to return to Australia's beer and cider sectors this week after a two-year hiatus.
The Sydney-based group has been frozen out of the categories since it sold its stake in Pacific Beverages in late 2011. In August, however, CCA announced a distribution deal for a range of Molson Coors brands that will activate this week when the two-year period ends.
CCA Amatil beverage chief John Murphy told The Australian today (16 December) that he wants the company's return to be “an absolute stunner”.
"We want to enter this marketplace with category growth," Murphy said. “We're going to play in the premium, craft and international end only, and we're going to grow the category.”
CCA will also start distributing a range of its own brands including Alehouse, an on-premise only premium draught beer, and Pressman’s cider, an Australian craft cider.
From next month, CCA will also have the right to distribute Swedish cider Rekorderlig in Australia and The Boston Beer Co's Samuel Adams label.
Last year, CCA signed a brewing JV with winery Casella. The JV owns a brewery in New South Wales, which will produce the Molson Coors brands for the Australian market.
Coca-Cola Amatil Limited (CCL) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled...
Mergers and acquisitions have to varying degrees been important in shaping the different alcoholic drinks categories....
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...
In 2013 and the coming years, the company is expected to continue its focus on developing new beers for its flagship Samuel Adams brand, alongside continued innovation of Twisted Tea (available in all...
C&C Group is looking to differentiate its Woodchuck cider brand from major new launches in the US market by upping its focus on craft consumers....
Alcoholic Drinks in Ireland industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). T...
- Interview - Bacardi global marketing boss, whisky
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Constellation grapples with glass as reality bites
- just The Preview - Carlsberg's Q2 & H1
- just The Preview - Heineken's H1 & Q2
- Diageo doubles intake for spirits start-ups scheme
- Diageo appoints head for Asia marketing unit
- Second senior exec to depart Bacardi
- Bacardi sees North America president step down
- Constellation recalls Corona over glass threat