CCA will re-enter the Australian beer market in December

CCA will re-enter the Australian beer market in December

Coca-Cola Amatil (CCA) has agreed to buy Fijian craft brewer Vonu Brands for NZD5m (US$4.1m) as it prepares to re-enter the Australian beer market at the end of the year.

The deal includes Vonu Pure Lager, which CCA hopes will prove popular to Australians, who make up about 50% of Fiji's tourists. The lager is marketed as “Pure Fiji rainwater turned into beer” and contains no preservatives.

Paradise Beverages, which is majority-owned by CCA, signed the deal last month and it is expected to complete soon, according to Paradise Beverages. 

Vonu Pure Lager will join Molson Coors' premium brands in CCA's portfolio when the company returns to the Australian beer market on 16 December. CCA announced last month it has signed exclusive deals to distribute Molson Coors and C&C Group beer and cider brands in Australia.