Coca-Cola Amatil said yesterday (10 August) that it has agreed to purchase the business and assets of the Grinders Coffee Group (Grinders). The coffee company, founded in Melbourne in 1962, roasts, grinds, packs and sells coffee and provides coffee equipment and service to approximately 2,000 trade customers.

"The Grinders acquisition, though a small bolt on, expands our food business and presents an opportunity to leverage our existing customer relationships and to gain greater insight and greater service capability into the important restaurant and café sector", said CCA managing director Terry Davis.

The business employs 50 people with annual revenue projected to be around A$11m and the acquisition will also provide additional revenue to Quirks, CCA's equipment service arm.
"It is CCA's intention to offer employment to all current Grinders' employees," a CCA statement said.

Giancarlo Giusti, the firm's co-founder, has agreed to be CCA's Coffee Ambassador. He will be available for promotional activities for the business, coffee blend development and to provide industry insight to CCA.