USA: Coca-Cola adds another $300m to $400m ad budget
By Sarah Diston | 30 March 2001
As Britney Spears made her debut for Pepsi at the Oscars on Sunday evening, Coca-Cola announced it is to add $300m to the $400m already allocated to its marketing and advertising budget this year.
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As Britney Spears made her debut for Pepsi at the Oscars on Sunday evening, Coca-Cola announced it is to add $300m to the $400m already allocated to its marketing and advertising budget this year.
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