COMMENT: Coca-Cola - a brand in the cross-fire
CATALYST: A Malaysian consumer group has called for Muslims to boycott Coca-Cola. Coke once wanted to teach the world to sing but some are starting to think the only song it knows is the star spangled banner. Coke's highly recognisable brand - normally its great strength - can be a lightening rod for anti-Western sentiment. While calls for a boycott in Malaysia are unlikely to damage Coke severely, such initiatives could create opportunities for the brand's local rivals.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Interview - Bernstein analyst Trevor Stirling
- Trump, local spirits and the IR role - The Analyst
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Diageo strike threat postponed with fresh vote
- Diageo appoints first programmatic marketing head
- Beam Suntory opens global headquarters in Chicago
- Pernod Ricard offloads Domecq brandies, wines
- Remy snaps up Seattle's Westland Distillery