UK: Cobra prepares for TV push
By just-drinks.com editorial team | 21 September 2006
Cobra Beer is to spend GBP10m (US$19m) on a marketing campaign in the UK as it looks to accelerate sales across the country.
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Cobra Beer is to spend GBP10m (US$19m) on a marketing campaign in the UK as it looks to accelerate sales across the country.

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