UK: Cobra launches 'curry week' campaign
Cobra Beer has developed a multi-media campaign to coincide with its sponsorship of National Curry Week in the UK.
In a bid to reinforce the beer's association with curry eating, the campaign will see Cobra team up with BBC's Indian Food Made Easy chef Anjum Anand and other Indian chefs from restaurants throughout the UK, the company said today (10 November).
The campaign will include retail offers with Asda, Tesco, Morrisons, Sainsbury's and the Co-Operative, PR activity, a week-long advertising campaign with The Sun/News of the World, and increased online presence through Twitter and Facebook.
National Curry Week kicks off from 22 November.
The India business is run separately to the Cobra Beer Partnership in the UK, which is controlled by Molson Coors.
The wave of major consolidation activity in the beer market over 2008 was followed by weakening volume growth in 2009 as the economic downturn put a dampener on bullish tactics. With the global beer l...
Andrew Peller has completed the divestment of its Granville Island Brewing Company to Molson Coors' Creemore Springs Brewery....
- What Brexit means for drinks industry? - Analysis
- Is there a future for the global beer brand?
- How soft drinks can win big with adult consumers
- Global director int'l brands, Heineken - Interview
- Non-Scotch Whisky Essentials, Part I
- The UK Referendum - just-drinks Live Blog
- Absolut rebound paints rosy picture for Pernod
- SABMiller confirms price paid for Meantime
- Aldi dealt alcohol sales blow in Australia
- Maxxium eyes US$1.4bn opportunity in UK spirits
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends