UK: Cobra launches 'curry week' campaign

By | 10 November 2009

Cobra Beer has developed a multi-media campaign to coincide with its sponsorship of National Curry Week in the UK.

In a bid to reinforce the beer's association with curry eating, the campaign will see Cobra team up with BBC's Indian Food Made Easy chef Anjum Anand and other Indian chefs from restaurants throughout the UK, the company said today (10 November).

The campaign will include retail offers with Asda, Tesco, Morrisons, Sainsbury's and the Co-Operative, PR activity, a week-long advertising campaign with The Sun/News of the World, and increased online presence through Twitter and Facebook.

National Curry Week kicks off from 22 November.

Last week the founder of Cobra Beer announced he was seeking finance to expand the beer brand in India, five months after Molson Coors stepped in to rescue the company's UK division from collapse.

The India business is run separately to the Cobra Beer Partnership in the UK, which is controlled by Molson Coors.

Sectors: Beer & cider

Companies: Cobra Beer, Molson Coors

View next/previous articles

Currently reading -

UK: Cobra launches 'curry week' campaign

There are currently no comments on this article

Be the first to comment on this article

Related articles

just the round-up - The week in drinks

The top ten stories published on just-drinks this week:

CANADA: Molson Coors closes on Andrew Peller's Granville Island Brewing

Andrew Peller has completed the divestment of its Granville Island Brewing Company to Molson Coors' Creemore Springs Brewery.

US: Anheuser-Busch InBev seals NFL deal

Anheuser-Busch InBev will replace rival brewer MillerCoors as the official beer sponsor for the National Football League in the US.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page