INDIA: Cobra Beer to build second Indian brewery
Cobra Beer is setting up a second greenfield brewery in India in the Maharashtra state to cater specifically to the south of the country.
The company's first brewery, set up in collaboration with regional player Mount Shivalik Brweries, is located in the state of Rajasthan and caters mostly to the Indian market.
Cobra's foray in India has not been a dream run. The beer, launched in 2002, is still a very minor player in the 85m-case Indian market.
Cobra is yet to have a national presence in the country and has not applied for a license in many states. The company aims to maintain its image as a premium lager brand even if the growth rate stays slow. The company is targeting 1m cases by 2008.
Sectors: Beer & cider
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