UK-based Cobra Beer is launching a mini version of its high-strength King Cobra beer.

The company said today (22 February) that it would begin selling 375ml bottles of the 8% abv beer in the UK.

Cobra Beer marketing director Simon Edwards said the smaller offering would have "a strong appeal" in style bars and night clubs. He said: "King Cobra has proved very popular with our consumers so launching the smaller bottle is really about offering people a choice."

Cobra Beer first launched King Cobra in 750ml bottles two years ago to encourage drinking beer with food.