COMMENT: Co-op making a fair trade in coffee
By Datamonitor | 10 December 2003
In 2002 the UK's Co-op replaced its entire own-brand chocolate range with Fairtrade products. Following the success of this operation, the company now plans to follow suit with its own-brand coffee and become the UK's leading ethical retailer. As consumer awareness of ethical consumer goods increases, more retailers will find that they have to tow the line.
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In 2002 the UK's Co-op replaced its entire own-brand chocolate range with Fairtrade products. Following the success of this operation, the company now plans to follow suit with its own-brand coffee and become the UK's leading ethical retailer. As consumer awareness of ethical consumer goods increases, more retailers will find that they have to tow the line.
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