INDIA: Clicquot ready to uncork Indian fine wine market
Veuve Clicquot, the world's second largest Champagne house behind Moet & Chandon, has decided to open an office in India to sell its premium brands Grande Dame, Rose Reserve and Vintage Reserve.
The company will supply the Indian market with 16m cases a year though Bruno Yvon, Clicquot's brand manager told local press that the company would not confine itself to premium brands only. "Drinking habits develop slowly, but we believe the market will want more fine wines in the future," he said.
Opening a representative office now, Yvon said, was in anticipation of the impending changes to the quantitative restrictions in the Indian government's export/import policy. Many foreign spirits and wine companies are expecting India to be highly lucrative with such a huge, affluent middle-class.
"Though Clicquot wines have been available for over 100 years in India, we feel we can establish ourselves as one of the country's leading companies within three years," Yvon was reported to have said.
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