US: Clearly Canadian signs new deal with DPSUBG

By just-drinks.com editorial team | 19 October 2005

Clearly Canadian Beverage Corporation has expanded its US distribution agreement with the Texas-based soft drinks company Dr Pepper/Seven Up Bottling Group, Inc. (DPSUBG).

The new deal will see DPSUBG take on the marketing, distribution and sales of the Canadian water company's sparkling flavoured water in all of its distribution territories throughout the US. That effectively extends existing arrangements to 22 states.

"This significant agreement to take brand Clearly Canadian system-wide within the DPSUBG portfolio completes our efforts to broaden our relationship with this extraordinary distribution partner," said Clearly Canadian president Brent Lokash. "This provides both parties with a long term commitment and a strategic alliance that enables us to grow together in the future. The new arrangement also provides brand Clearly Canadian with greater marketing and promotional focus within one of the strongest distribution systems in the US."

Sectors: Soft drinks

Companies: Dr Pepper/Seven Up