US: Clearly Canadian rollout goes national
Clearly Canadian Beverage Corporation has announced the launch of its reformulated Clearly Canadian sparkling flavoured water. Featuring half the carbohydrates and 45 calories per 8 oz serving, all natural flavours and no preservatives, Clearly Canadian sparkling flavoured water has been reformulated to target healthier diet trends without sacrificing taste.
"We recognised the heightened demand in today's marketplace for healthier food and beverage choices that provide a lower carbohydrate and calorie choice and still deliver on taste," said Douglas L. Mason, president and CEO of Clearly Canadian Beverage Corporation. "To grow our business, we needed to respond. Remaining at the forefront of New Age beverage development, we have reformulated Clearly Canadian to meet the needs of contemporary consumers while staying true to the legacy of our great Clearly Canadian flavours."
More in keeping with premium beverages, the new formulation is sweetened with a blend of sucralose and cane sugar, eliminating the use of high fructose corn syrup.
New Clearly Canadian sparkling flavoured water is available in six natural flavours including, Blackberry, Cherry, Strawberry Melon, Peach, Raspberry Cream and Orange Pineapple.
The new formulation was initially launched in New York in April with the company's newest distributor, Canada Dry Bottling Company of New York.
The national roll-out in the US and Canada begins this month, and will be supported by regional marketing activities, distribution drives, and point of sale materials communicating the brand's new "half the carbs, half the calories, same fabulous taste." messaging.
Additional consumer promotional activities in 2004 will include a national under-the-cap sweepstakes.
Sectors: Soft drinks
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