Clearly Canadian Beverage Corp. has signed ad agency The BrainStorm Group to boost consumer awareness in the US.

The company, which already sells its namesake sparkling flavoured water in the US, wants to build its presence in its key export market. BrainStorm has worked on brands including Molson Coors-owned Molson Canadian and Mike's Hard Lemonade.

"With their impressive track record in the US beverage market, we're excited to be applying BrainStorm's experience to the Clearly Canadian brand," said Clearly Canadian president Brent Lokash. "The Clearly Canadian brand already has great consumer awareness and the campaign we are about to launch is exciting, innovative and should garner attention in the market place, on the street and in the press."

Bob Froese, BrainStorm's president, pointed to his company's success with Mike's Hard Lemonade, noting that it helped grow the brand's sales from US$5m to US$250m in less than four years in the US.

He added: "Clearly Canadian has made a major investment in repackaging and reformulating and we are looking forward to launching a campaign that could achieve the type of success BrainStorm has delivered for Mike's and our other clients."