CANADA: Clearly Canadian Gains Important New U.S. Listings
At A&P in metropolitan New York, 130 grocery stores have listed three regular and two diet flavours for its outlets.
Stop N Shop, one of the leading grocers in New England, has listed four of Clearly Canadian's flavours in 199 stores throughout the region.
New Clearly Canadian has now been approved for sale at 578 Publix stores throughout the State of Florida. Also in Florida, 147 Winn Dixie stores have agreed to list four flavours of new Clearly Canadian.
In Michigan, 50 Family Fair grocery stores will feature new Clearly Canadian on store shelves throughout the region.
In Texas, 60 Brookshire's grocery stores have listed new Clearly Canadian in all seven flavours, including five regular and the two new diet versions. Consumers can also now purchase new Clearly Canadian in five flavours at all 54 Albertsons stores in Colorado, 37 Albertsons in Reno, Nevada and 53 Albertsons stores in Oregon.
In Arizona, numerous listings have been achieved for new Clearly Canadian at grocery and supermarket outlets including ABCO Markets, family owned Bashas' supermarkets, Fred Meyers grocery stores and Fry's outlets.
"We're encouraged by these gains in new U.S. listings for our redesigned product line, although we do not expect that these most recent new listings will meaningfully contribute to our top line until the third quarter of this year. During the second quarter, the new Clearly Canadian package required an intensive effort from our sales team to reintroduce the brand to our existing and new customers. However, our new look, new diet line extensions and the larger bottle are increasing the demand for Clearly Canadian sparkling flavoured water. In fact, we have significantly increased our sales force in the second quarter to maximize the distribution opportunities for our new package which recently was selected as the number one hottest beverage for summer 2000 by BevNET.com," said Douglas Mason, President and CEO of Clearly Canadian Beverage Corporation.
The new Clearly Canadian was first launched in a national roll-out throughout the United States and Canada in March 2000. Featuring a bold new design, Clearly Canadian sparkling flavoured water is available in a larger, proprietary 14 oz. (414 ml) clear glass bottle with multi-coloured labels that cover the entire bottle and topped with a bright silver cap. The ultra modern label design features large splashes of colour that depict the product's refreshing natural flavours. New Clearly Canadian has recently been selected as the number one "Hottest Beverage for Summer 2000" by BevNET.com, a copy of the review can be viewed at www.bevnet.com.
Based in Vancouver, B.C., Clearly Canadian is a leading producer of premium beverages, including Clearly Canadian® sparkling flavoured water, Clearly Canadian O+2® and Tre Limone(TM), which are distributed extensively in the United States, Canada and numerous countries worldwide. Clearly Canadian also holds the license to manufacture and distribute Battery® in the United States and Canada and the distribution rights to distribute Jamaican Gold® in North America. Clearly Canadian also owns CC Beverage (U.S.) Corporation, a Washington State company, which produces and distributes Cascade Clear(TM) and Clearly Canadian products in the United States and other countries as well as co-packing for other manufacturers' brands. CC Beverage also operates a home/office water delivery business in the U.S. Pacific Northwest. Additional information on Clearly Canadian and CC Beverage may be obtained on the world wide web at www.clearly.ca.
Statements in this news release that are not historical are to be regarded as forward-looking statements which are subject to risks and uncertainties and that could cause actual results to differ materially. Without limiting the generality of the foregoing, such risks and uncertainties with respect to the Company's business include general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support capital expansion plans and general operating activities, increasing competition in the beverage industry, pricing and availability of raw materials, the Company's ability to maintain favourable supply and production arrangements, political and economic uncertainties, including currency fluctuation in the countries in which Clearly Canadian carries on business, laws and regulations and changes thereto that may affect the way the Company's products are manufactured and distributed and other factors which are beyond the reasonable control of the Company.
CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of the trademark CLEARLY CANADIAN®. CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, manufacture, distribute and market CLEARLY CANADIAN®, CASCADE CLEAR(TM), CLEARLY CANADIAN O+2®, JAMAICAN GOLD®, BATTERY®, TRE LIMONE(TM) and other flavoured and unflavoured beverages. Oy Sinebrychoff Ab of Finland is the registered holder of the trademark Battery®. New Jamaican Gold, Inc. is the registered holder of the trademark Jamaican Gold®.
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