CANADA: Clearly Canadian appoints CEO

By just-drinks.com editorial team | 28 February 2008

Clearly Canadian Brands has appointed its controlling shareholder and chairman as its CEO.

The Vancouver-based soft drinks company said yesterday (26 February) that Bobby Genovese will take over from Brent Lokash, who will move to focus on leading the company's beverage division and acquisitions. In his new role, Genovese will be in charge of growth initiatives, expansion into "the emergent natural and organic markets", and enhancing shareholder value, the company said.

Genovese is the founder and chairman of the board of BG Capital Group and brings over 15 years of mergers and acquisition experience to the position.

Genovese said: "Clearly Canadian Brands now has a solid foundation for incredible growth in place; tremendous product lines, a world class sales force, distribution and selling agreements with some of the largest retailers in the world, and a strong financial position, including cash to help expedite our growth initiatives."

Lokash added: "Having spent the past two years re-establishing the company for growth, it is fantastic that we are in a position to add the experience and strength of Genovese to our management team."

Sectors: Soft drinks, Water

Companies: Clearly Canadian