Jamba Juice®, the industry leader in blended-to-order smoothies and fresh squeezed juices will be the title sponsor for the City of Los Angeles Triathlon, scheduled for Sept. 10, 2000, and expected to be one of the largest triathlons in the country.

"Adding Jamba Juice, whose mission is to promote a healthy lifestyle falls directly in line with what the sport of triathlon is all about," said Jack Caress, event chairman and race director for the Jamba Juice City of Los Angeles Triathlon. "This comprehensive agreement is another indication of how the sport of triathlon is rapidly growing. As someone who has been active in the sport since its inception over 20 years ago, I don't recall a more comprehensive sponsorship deal. With Jamba Juice on board we now have all the elements to make this triathlon the world class event we all know it can be."

In addition to holding the title sponsorship for the race, Jamba will become a strategic partner in the promotion of the event. Jamba will host a free smoothie day at its Century City location (2020 Avenue of the Stars, 310/226-2770) Wednesday, Sept. 6, from 2 to 5 p.m. Jamba will ask its patrons to donate what they planned to spend on a smoothie to the Special Olympics. Triathlete Mark Allen, an icon and legend within the triathlon circuit, six-time Ironman world champion, 10-time Nice International Triathlon champion, and an undefeated force in 20 races will also be on-site signing autographs.

In-store posters and race applications will be displayed at all Jamba's Southern California stores, and Jamba's top-selling "Protein Berry Pizzazz" power smoothie is the official smoothie of the Jamba Juice City of Los Angeles Triathlon. Jamba will also include a link on its website to the Jamba Juice City of Los Angeles Triathlon's official website along with many other marketing elements.

"Jamba is committed to helping our customers and communities pursue healthier lifestyles, and we are constantly looking for those events that we feel epitomize what we are all about," said Michael Keller, vice president of marketing at Jamba Juice. "The Jamba Juice City of Los Angeles Triathlon has all of the elements that we look for in an event: a great partner, an ideal location and a tight fit with our lifestyle brand."

The Jamba Juice City of Los Angeles Triathlon is an Olympic distance course that will incorporate a variety of the historical and beautiful landmarks of Los Angeles including Venice Beach, the Hollywood Walk of Fame, Angel's Flight and Dodger Stadium. The swim course consists of a 1.5-kilometer swim transitioning to a 40-kilometer cycle. The final leg of the race is a 10-kilometer run with the finish line in Downtown Los Angeles. Special Olympics Southern California has been selected as the exclusive charity. The organization will play a vital role in the marketing and promotion of the event as well as assisting with race production and participation.

In addition to its association with the City of Los Angeles Triathlon, Jamba Juice will also become presenting sponsor for the Catalina Island Marathon, the Kring & Brown Newport Beach Triathlon, Catalina Island Triathlon and the Catalina Island Buffalo Run.

Jamba Juice Company is the industry leader in blended-to-order smoothies, fresh-squeezed juices, hot soups, nutritious breads and healthy snacks. The company maintains its reputation by providing unparalleled customer service and serving products made with the highest quality ingredients. There are company and franchised/licensed stores across the country including Arizona, California, Colorado, District of Columbia, Hawaii, Idaho, Illinois, Massachusetts, Minnesota, Nevada, New Jersey, New Mexico, Oklahoma, Oregon, Texas, Utah, Washington and Wyoming, as well as select Whole Foods Markets, college campuses and airport locations nationwide. Jamba also has catering and special events services through Jamba GoGo and further information can be obtained by calling 1-800/545-9972. For the nearest location call 1-888 JAMBA 12 or visit www.go2jambajuice.com.. Recent news releases and additional information are on Jamba's Web site at www.jambajuice.com.

The Jamba Juice City of Los Angeles Triathlon is managed by Carbon LLC a premier sports consultation firm, specializing in event production, corporate client service and athlete representation. Having produced over 100 triathlons in the United States, including the 1996 Triathlon World Championships and 10 United States World Championships, Carbon LLC is dedicated to the management of top-notch multi-sport events all around the world; including triathlons, marathons, adventure races and other running events. To register online, please visit www.latriathlon.com.