FRANCE: Chivas Regal to partner Cannes Film Festival
By just-drinks.com editorial team | 7 May 2009
Pernod Ricard's Chivas Regal brand is to be the official Scotch whisky of the Cannes International Film Festival.
Chivas Regal 25-year-old will spearhead the sponsorship, said Chivas Brothers, the Scotch whisky and premium gin division of Pernod Ricard, today (7 May).
Print adverts for Chivas 25YO will be launched in "key markets" outside of France, featuring the official partnership logo for the Cannes festival, which takes place in May and is now in its 62nd year.
A publicity campaign is also set to take place at the festival, where there will be a private Chivas Bar.
Sophie Gallois, global brand director for Chivas Regal, said: "We are delighted with this highly prestigious initiative as we feel it is an extremely complementary fit for the brand underlining Chivas Regal's iconic status."
Financial details of the Cannes partnership deal have not been disclosed.
Sectors: Spirits
Companies: Chivas Regal, Pernod, Ricard, Chivas Brothers
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FRANCE: Chivas Regal to partner Cannes Film Festival
7 May 2009 -
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Chivas Regal to Partner Cannes Film Festival
Congratulations for your partnership with Cannes Film Festival.Most recently Chivas Regal 25 was presented as a gift for nominees prior to the 2009 Academy Awards in Hollywood. Cannes Film Festival choose Chivas Regal the best product for their partners. Like Chivas Regal the best brand in the world of liquor, Cigar from http://www.royalhabanos.com is also the best brand.
Lance Powell said at 7:21 am, August 24, 2009
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