UK: Chivas Brothers unveils Christmas offerings

By | 28 November 2007

Chivas Brothers, Pernod Ricard's Scotch whisky and gin arm, has unveiled a raft of gift offerings to be launched across a range of international markets over the festive season.

Among the new offerings is a handmade metal gift tin for the Chivas Regal 12 Year Old. The gift tin, embossed with the distinctive crest, will be available in over 50 countries, while in France a seasonal variant on the original packaging is being launched.

Meanwhile, a Chivas Regal 18 Year Old gift tin, created by French designer Andrée Putman, is being launched in several markets including France, Germany, South Africa, UK, Italy and Greece, with a recommended retail price of EUR120 (US$177).

For Ballantine's Finest, Chivas Brothers is marketing a gold tin, which will be available in 70cl, 75cl and 1-litre sizes, and sold in key markets in Latin America and Central and Eastern Europe.

In Germany, the Ballantine's Finest 75cl bottle is being offered in a contemporary flask, with an embossed effect in blue, while in France, the Ballantine's 12 Year Old 75cl bottle will be available in a blue leather carton. Leather cases have also been developed for the core range of The Glenlivet.

"This year, the luxury cues of each brand are reflected across our range of Christmas packaging," said Chivas Brothers' marketing director Martin Riley. "We are certain that these seasonal offerings will encourage customers to purchase and that the contemporary appearance of each will allow for maximum prominence in off-trade sales."

Sectors: Spirits

Companies: Chivas Brothers, Chivas Regal, Pernod, Ricard, The Glenlivet

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