Chivas Regals The Age Matters campaign will hit more airports this month

Chivas Regal's 'The Age Matters' campaign will hit more airports this month

Pernod Ricard's Chivas Brothers division has rolled out its 'The Age Matters' Scotch whisky campaign into more travel retail outlets.

The Scotch whisky and gin unit, which launched the campaign in June starting in Dubai airport, said yesterday (29 November) that it is now up and running in Seoul Incheon, Tokyo Narita, Tel Aviv, Osaka Kansai and Sydney airports. Next up is the Americas, with Brazil and Los Angeles airports set to host the campaign within the next fortnight.

New York's JFK airport will also feature the push in time for Christmas, after which it will roll out in Europe, including London, Madrid, Frankfurt, Barcelona and Copenhagen.

The campaign is designed to focus on the age statement of whisky across Chivas Brother's Scotch portfolio.

"We are delighted with the success of the campaign to date," said Robin Johnston, regional director of global travel retail at Chivas Brothers. "We have had a very positive response from consumers who are interested to learn more about the age of the liquid in the bottle and the quality of the products they are buying."