TRAVEL RETAIL: Chivas Brothers spreads Scotch age campaign further
By just-drinks.com editorial team | 30 November 2010
Pernod Ricard's Chivas Brothers division has rolled out its 'The Age Matters' Scotch whisky campaign into more travel retail outlets.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Pernod Ricard's Chivas Brothers division has rolled out its 'The Age Matters' Scotch whisky campaign into more travel retail outlets.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
In the Spotlight - Diageo Shakes and Stirs
President Barack Obama this week became one of a dying breed by ordering a Guinness in an Irish pub, a trend that has prompted brand owner Diageo to launch a global review of the way it allocates resources. Here, just-drinks looks at the market reaction.
Comment - China's Sparkle Lures Moët Hennessy
Moët Hennessy's decision to produce Chinese 'Champagne' looks like a shrewd move, if only it can persuade the locals to get a taste for the stuff.
The Australian Wine Industry - Part I: Export Markets
To coincide with the London International Wine Fair this month, just-drinks' latest management briefing is for all you wine companies out there, particularly those with Australian leanings. Richard Woodard offers an in-depth look at Australia's wine industry in this four-part briefing for May 2011. Part one considers the export landscape.
Market research related to this article
Pernod Ricard in Spirits - World
Pernod Ricard was the world’s second biggest global spirits player in 2010, just behind Diageo. Thanks to a strong portfolio of brands, the company should overtake its long-term rival in 2011. The profile looks at how this has been possible and what ...
Pernod Ricard in Wine - World
In 2010, Pernod Ricard has put greater emphasis on its wine portfolio, creating a new brand owning company to manage its leading wine brands including Jacob’s Creek. The profile looks at its current position and what it needs to do to move up the glo...
Spirits - Top 5 Emerging Markets Industry Guide
Datamonitor's Spirits - Top 5 Emerging Markets Industry Guide is an essential resource for top-level data and analysis covering the Spirits industry in each of the Top 5 Emerging markets (Brazil, China, India, Mexico and South Africa). The report inc...
