UK: Chivas 18-year-old targets financial sector

By just-drinks.com editorial team | 6 July 2007

Chivas Brothers has unveiled an international TV marketing campaign for its Chivas Regal 18-year-old Scotch whisky targeting the financial community.

Pernod Ricard's Scotch whiskey and gin arm said yesterday (5 July) that it has teamed up with Bloomberg and will run its campaign from July to October.

Chivas Regal brand director Sophie Gallois said: "The partnership with Bloomberg provides us with a great platform to engage with the financial community - successful and sociable people who select the best in life."

The company also said that it plans to run product tastings and internet sponsorship to support the TV push.

In January, the group posted a 9.7% rise in first-half sales thanks to a strong performance from its spirits brands, particularly in Asia and the Americas. In all, turnover for the six months to 31 December last year reached EUR3.5bn (US$4.5bn), Pernod said.

Sectors: Spirits

Companies: Chivas Regal, Chivas Brothers, Pernod, Ricard