China's bottled water market ups value as consumption grows - figures
Chinese consumers increased their bottled water consumption last year
China's bottled water consumption increased by 9% in 2014, but a fragmented market means that national brands face tough competition from regional players, a new report has said.
The consumption jump in 2014 helped drive bottled water value in China up by 91% since 2010, to US$22bn, according to Zenith International's report, released today.
Consumption per person stands at 50 litres, ahead of the Asia Pacific average of 32 litres and an increase of 19 litres since 2010.
Zenith forecast that the market will expand a further 58% by 2019.
Top brands include Nongfu Spring, Master Kong from Ting Hsin, Wahaha and C'estbon from Hua Run. But, Zenith said there are big differences across China's regions.
"China's bottled water market is complex, with consumption habits varying by province," said Zenith's market intelligence director, Esther Renfrew. "Regional companies are showing great success by providing bespoke services to meet the needs of local consumers, whereas national companies thrive where brand names are trusted."
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