CHINA/US: China grants GI status to Napa Valley
Napa has become the first wine region to be given GI status by China
Napa Valley has become the first international wine region to be granted Geographical Indication (GI) status by China.
Confirmation of the status was published last week in a new report by China's General Administration of Quality Supervision, Inspection and Quarantine. Linda Reiff, Napa Valley Vintners (NVV) executive director said the move was a "'win' for Napa Valley and a 'win' for the Chinese consumer".
She added: "Having the Chinese government's official recognition protects the integrity of the Napa Valley brand, and does so fairly early-on in our efforts to develop this tremendous market."
It comes after NVV worked for "many years" with the Chinese governement in a bid to achieve the protected status.
Although the Napa Valley region accounts for just 4% of California's wine production, the group said, nearly 25% of NVV member wineries are exporting to China.
Earlier this month, Napa was also awarded GI status in Brazil. Napa already has the same status in the EU, India, Thailand and Canada.
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