PHILIPPINES: China boosts San Miguel beer sales
Philippines conglomerate San Miguel Corp. has seen Chinese sales boost its international beer volumes during the first half of the year.
San Miguel said yesterday (16 August) that volumes outside the Philippines were up by 9% year-on-year to 26.1m cases. Revenues rose 5% to US$138.5m.
The company said that the figures were lifted by a 19% leap in sales in northern China on the back of the performance of San Miguel's Blue Star brand. Plans are also in the pipeline to increase the on-trade presence in the region of San Miguel's Super Cool brand, the company said.
Sales in Hong Kong rose 18% but were down in Indonesia due to price competition. In Australia, where San Miguel owns the Australian brewer J Boag & Sons, the company saw sales hurt by fierce competition from imported beers.
San Miguel said it has strategies in place to revitalise its business in Australia. "New pricing structures and strategies are currently being worked out, but lead times required by the majority of our wholesalers prevent us from implementing these changes until September this year," the company said.
Sectors: Beer & cider
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