Product Launch - UK: Cherrygood's Sparkling Cherry Juice

By Andy Morton | 16 November 2012

Click through to view Cherrygood's Sparkling Cherry Juice

Category - Soft drinks, sparkling, flavoured

Available - From Monday (19 November)

Location - UK, all 360 Asda supermarkets

Price - GBP2.15 per 75cl bottle

Cherry juice maker Cherrygood has added a sparkling product to its growing beverage portfolio to tap into the non-alcoholic Christmas market.

Cherrygood Sparkling Cherry Juice follows two other products launched this year - Cherrygood Plus and Cherrygood Burst. Company founder John Heseltine said yesterday (15 November) that the latest product is a non-alcoholic alternative for wine in the holiday season.

Cherrygood announced its premium beverage just before Christmas last year.

Show the press release

CHERRYGOOD LAUNCHES ITS FIRST SPARKLING CHERRY JUICE

November 15th 2012

Cherrygood, the UK’s leading cherry juice drink, is launching a sparkling cherry juice in Asda next week to hit the Christmas market.

Cherrygood Sparkling Cherry Juice will go on sale in 360 Asda stores from Monday, November 19th. Each 750ml bottle will retail for £2.15. Asda also stocks Cherrygood Original and Cherrygood Light.

Bubbling with juicy cherries, this deliciously crisp drink can be drunk straight or used as a mixer. It is aimed at people looking for an exciting non-alcoholic alternative to wine this festive season.

It is the third product launch for the fast growing juice brand this year. Cherry Burst, aimed at children, was launched exclusively in Morrisons in February, while Cherrygood Plus, a 100% concentrated Montmorency cherry juice, launched in independent health food stores in June.

John Heseltine, the founder of Cherrygood, says: ‘We are delighted to launch our first sparkling cherry juice. It’s a lovely light drink which really bubbles with cherries and it’s perfect for people looking for an exciting non-alcoholic drink this Christmas.’

Cherrygood drinks all contain juice made from Montmorency cherries which are well known for their health benefits which include improving the quality of sleep and speeding muscle recovery after exercise. Montmorency cherries are also one of the richest sources of antioxidants, containing more than sweet cherries, raspberries, blackberries and strawberries.

Original source: Company Release

Expert analysis

Consumer Trends in the Soft Drinks Market in the UK

This report provides the results for the Soft Drinks market in the UK, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Sectors: Product launches, Soft drinks