Product Launch - UK: Chase Distillery's Great British Extra Dry Gin

By | 13 November 2012

Click through to Chase Distillerys Great British Extra Dry Gin

Click through to Chase Distillery's Great British Extra Dry Gin

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Chase Distillery's Great British Extra Dry Gin

Product Launch - UK: Chase Distillery's Great British Extra Dry Gin

Category - Spirits, gin, 40% abv

Available - From last month

Location - UK, initially in small independent retailers and delis with eventually listings in Waitrose and Harvey Nichols; also released in Spain

Price - SRP GBP28 (US$44.45) per 70cl bottle

Distribution - Chase Distillery

Chase Distillery is following its Chase Vodka offering with a dry gin to tap into the category’s growing demand.

Great British Extra Dry Gin was unveiled at the Abergavenny food festival in September and is available now, a Chase Distillery spokesperson told just-drinks. The gin is aimed the increasing number of consumers who drink less but seek higher quality spirits, the spokesperson said.

In 2010, the distillery released Chase's English Breakfast Marmalade Vodka to celebrate the second anniversary of the launch of its Chase English potato vodka.

Show the press release


Williams Great British Extra Dry Gin

William Chase - is restoring gin to its formner glory across Britain with the introduction of Williams Great British Extra Dry Gin – or “GB Gin” for short.

“GB Gin is the first single estate English gin to be created in over 200 years,” says Williams Gin founder, William Chase. “Our first challenge as distillers was to create the world’s best vodka – Chase Vodka. And now we have used that as the base for the world’s finest dry gin.”

‘We take our spirits very seriously and this is a very, very fine gin so that you can sip it neat but it’s also perfect for creating a well-balanced gin and tonic or a sweet martini,” he says.

Gin is enjoying a resurgence of popularity in the UK which, according to William Chase, is all about consumers drinking less but being more discerning about quality.

It is believed that consumers of premium quality vodkas are now driving the increased sale of gin in the UK. Gin sales have increasing by 11.6% to 304,750 cases over the last year according to the International Wine & Spirit Research. UK gin now makes up 7.9% of the home gin sector.

“Bartenders in Britain have fallen in love with gin again,” says William Chase. “Also, traditionally it was women who drank gin, but now more and more men are drinking it. Discerning customers are developing a love for the flavour of gin in cocktails over vodka.”

Chase believes that gin had become a no-go area for a lot of people due to the way it was produced.

“Gin was being shunned by a lot of people to its provenance,” explains Chase. “Historically, it was a cheap product made from poor quality grain that couldn’t be used for anything else.”

“Our success is because we’re a real distiller, not a large company churning out stuff made from low quality ingredients. We make it with love from our own distilled spirit made from potatoes grown, fermented, distilled and bottled on our family farm deep in the middle of England.”

“We use Juniper buds and berries to ensure the driest gin possible, followed to 10 fine botanicals, which include cinnamon, nutmeg, ginger, almond, coriander, cardamom, cloves, liquorish and lemon.”

“On the nose, you experience dry juniper with zesty citrus. Juniper, dark chocolate and citrus zest is upfront on the palate, followed by warm spicy notes in cinnamon, nutmeg and ginger,” he said.

GB Gin has been very well received in markets throughout the world and nowhere is this truer than in Spain - which is the world’s biggest consumer of gin.

“Great British Gin has become a Great British export,” says Chase.


Original source: Company release

Sectors: Product launches, Spirits

Companies: Nichols

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