Product Launch - UK: Charter Brands' Langley’s No.8 Gin

By | 8 March 2013

Click through to view Charter Brands Langley’s No.8 Gin

Click through to view Charter Brands' Langley’s No.8 Gin

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Charter Brands' Langley’s No.8 Gin

Category - Spirits, gin, 41.7% abv

Available - From this month

Location - UK, available from The Drink Shop and Coe Vintners

Price - RRP of GBP30 (US$45) per 70cl bottle

Distribution - In-house by Charter Brands

Charter Brands is set to target the “sophisticated male gin market” in the UK, with the launch of its Langley's No. 8 gin.

“There is a real gap in the market for a gin that suits the male palette,” a spokesperson for the company told just-drinks. “A lot of gins are very female-focused in their flavouring and marketing. Langley’s No.8 wants to reach the untapped sophisticated male gin market.”

The company is looking to export to Europe, with discussions currently being held with distributors.

Show the press release

Introducing Langley’s No. 8, the quintessential smooth and pure undeniably masculine single distillation English gin tailored specifically for the palate of the discerning and sophisticated gentleman.

Handcrafted in small batches, Langley’s No. 8 is made with 8 secret botanicals blended with 100% English spirit, to deliver a big, robust and lingering flavour profile. Flavours of spicy juniper, aromatic coriander and zesty citrus harmoniously complement each other for a marriage of flavours that dance on the tongue to create an enticingly pleasing drying length on the palate as it is savoured.

Langley’s No. 8 is inherently English; from its 100% English grain spirit to ‘Connie’, the John Dore & Co copper still it is expertly produced in (named after the Master Distiller’s late mother, Constance). Langley’s No.8 is expertly produced at the Langley’s Distillery, which has been producing award winning premium gins since 1920.

The gin market has grown enormously over the last 12-18 months, with boutique and specialist gins seeing great success. In efforts to secure a larger share of voice in a segment of the UK gin market that is still quite narrow yet growing rapidly, Langley’s No.8 was specifically developed for a sophisticated male target audience.

Mark Dawkins, Director at Charter Brands Limited, said: “We’ve specifically tailored this robust gin for the discerning male consumer to give him a brand in this category that he can bond with. Everything from the flavour profile of the gin through to the packaging, has been developed to appeal to men who appreciate the finer things in life, including premium, traditional ‘Old English’ gin how nature intended.

“We were painstakingly scientific in our approach to produce a truly outstanding gin made using only genuine production methods. We developed 50 gins, which we refined to 12 different batches to determine the optimum split and blend of botanicals, selection of grain spirit and alcohol strength that would provide the perfect balance to deliver a classic, timeless ‘Old English’ style gin. We tested each batch with our expert tasting panel and consumer research groups (which included our target man) and it was the 8th gin (of the 12th batch that we tested) that delivered and we unanimously knew we’d got it right.

“To create an ultra-smooth and rounded gin, we sourced only 100% English grain spirit and abstained from using any additives. The result is a premium, quintessentially English gin that is sophisticated, understated and elegant.”

A distinguished taste for a refined palate, Langley’s No.8 has been painstakingly produced to create an unrivalled gin unlike anything else on the market. Masculine, confident and assured, Langley’s No. 8 is perfect on its own or mixed with tonic (we recommend Fever Tree or Indi). Alternatively, enjoy the Gentleman’s Martini- the perfect drink for a truly sophisticated evening.

Langley’s No. 8 will be exhibiting at the Manchester Boutique Bar Show on the 1st of May at Manchester Town Hall and the London Boutique Bar Show on the 24th and 25th of September at the Royal Horticultural Halls.

Original source: Company Release

Expert analysis

Gin & Genever in Emerging Markets to 2015: Market Guide

Synopsis Canadean’s, "Gin & Genever in Emerging Markets to 2015: Market Guide" provides in-depth detail on the trends and drivers of the Gin & Genever market in Emerging Markets. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Gin & Genever market in Emerging Markets. The report provides a top-level overview and detailed insight into the operating environment for the Gin & Genever market in Emerging Markets. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Gin & Genever market in Emerging Markets. • Analysis of the Gin & Genever market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Gin & Genever for the period 2005 through to 2015 Reasons To Buy • The report provides you with important figures for the Gin & Genever market in Emerging Markets with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA

Sectors: Product launches, Spirits

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