Product Launch - UK: Charter Brands' Langley’s No.8 Gin
Click through to view Charter Brands' Langley’s No.8 Gin
Charter Brands' Langley’s No.8 Gin
Category - Spirits, gin, 41.7% abv
Available - From this month
Location - UK, available from The Drink Shop and Coe Vintners
Price - RRP of GBP30 (US$45) per 70cl bottle
Distribution - In-house by Charter Brands
Charter Brands is set to target the “sophisticated male gin market” in the UK, with the launch of its Langley's No. 8 gin.
“There is a real gap in the market for a gin that suits the male palette,” a spokesperson for the company told just-drinks. “A lot of gins are very female-focused in their flavouring and marketing. Langley’s No.8 wants to reach the untapped sophisticated male gin market.”
The company is looking to export to Europe, with discussions currently being held with distributors.
Introducing Langley’s No. 8, the quintessential smooth and pure undeniably masculine single distillation English gin tailored specifically for the palate of the discerning and sophisticated gentleman.
Handcrafted in small batches, Langley’s No. 8 is made with 8 secret botanicals blended with 100% English spirit, to deliver a big, robust and lingering flavour profile. Flavours of spicy juniper, aromatic coriander and zesty citrus harmoniously complement each other for a marriage of flavours that dance on the tongue to create an enticingly pleasing drying length on the palate as it is savoured.
Langley’s No. 8 is inherently English; from its 100% English grain spirit to ‘Connie’, the John Dore & Co copper still it is expertly produced in (named after the Master Distiller’s late mother, Constance). Langley’s No.8 is expertly produced at the Langley’s Distillery, which has been producing award winning premium gins since 1920.
The gin market has grown enormously over the last 12-18 months, with boutique and specialist gins seeing great success. In efforts to secure a larger share of voice in a segment of the UK gin market that is still quite narrow yet growing rapidly, Langley’s No.8 was specifically developed for a sophisticated male target audience.
Mark Dawkins, Director at Charter Brands Limited, said: “We’ve specifically tailored this robust gin for the discerning male consumer to give him a brand in this category that he can bond with. Everything from the flavour profile of the gin through to the packaging, has been developed to appeal to men who appreciate the finer things in life, including premium, traditional ‘Old English’ gin how nature intended.
“We were painstakingly scientific in our approach to produce a truly outstanding gin made using only genuine production methods. We developed 50 gins, which we refined to 12 different batches to determine the optimum split and blend of botanicals, selection of grain spirit and alcohol strength that would provide the perfect balance to deliver a classic, timeless ‘Old English’ style gin. We tested each batch with our expert tasting panel and consumer research groups (which included our target man) and it was the 8th gin (of the 12th batch that we tested) that delivered and we unanimously knew we’d got it right.
“To create an ultra-smooth and rounded gin, we sourced only 100% English grain spirit and abstained from using any additives. The result is a premium, quintessentially English gin that is sophisticated, understated and elegant.”
A distinguished taste for a refined palate, Langley’s No.8 has been painstakingly produced to create an unrivalled gin unlike anything else on the market. Masculine, confident and assured, Langley’s No. 8 is perfect on its own or mixed with tonic (we recommend Fever Tree or Indi). Alternatively, enjoy the Gentleman’s Martini- the perfect drink for a truly sophisticated evening.
Langley’s No. 8 will be exhibiting at the Manchester Boutique Bar Show on the 1st of May at Manchester Town Hall and the London Boutique Bar Show on the 24th and 25th of September at the Royal Horticultural Halls.
Original source: Company Release
- Diageo Q4 & FY - Preview
- Is Diageo approaching its "Et tu, Brute" Moment?
- Has Diageo added Beer to its 'Non-Core' List?
- Diageo " knew United Spirits would be complicated”
- Focus - Diageo's FY Performance by Region
- NPD: Tomatin Contrast, Cù Bòcan
- Diageo, Heineken end South Africa, Namibia JV
- Bacardi creates Bacardi rum marketing role
- Challenges remain as Diageo posts flat FY sales
- Diageo comm's director latest to leave
- Global gin insights - market data, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research