Global Champagne volumes up in 2011 - CIVC

Global Champagne volumes up in 2011 - CIVC

Champagne are expected to have risen by 3% in volume terms in 2011, according to preliminary figures from the Comite Interprofessionel des Vins de Champagne (CIVC).

Sales are estimated to have reached 330m bottles for the 12 months to the end of December, the trade body said today (3 January). If proved correct, the total would be 3% higher than in 2010, but below the 339m bottles sold in 2007, the last full year prior to the global economic crisis.

The rise shows that global Champagne sales have continued to regain momentum. CIVC forecasts released prior to last year's harvest provided for a 2% rise in global volume sales annually over the next three years.  

Full sales figures for 2011 will not be released until later this year. Pricing has been a major challenge for the industry, despite the recovery in volumes, and progress on value sales will be key to judging the sector's overall performance in the last 12 months.