Champagne Nicolas Feuillatte has signed Thierry's subsidiary Cavendish Wines as its first distributor for the UK on-trade.

The deal, which takes immediate effect, is a first for Nicolas Feuillatte in the UK on-trade, a spokesperson for the group told just-drinks today (1 March). Cavendish Wines' parent firm, Thierry's Wine Services, has distributed Nicolas Feuillatte in the UK off-trade for around 20 years.

Nicolas Feuillatte's CEO, Dominique Pierre, said that the group is targeting premium on-trade outlets in the UK.

In 2011, Nicolas Feuillatte saw volume sales rise by 18%, to 10.5m bottles, outperforming a global Champagne sector that saw volume sales rise by 1% over the same period. Champagne exports to the UK fell by almost 3% over the year, versus 2010, show figures released this week by Champagne trade body CIVC.