Champagne Jacquart has teamed up with importer and distributor Enotria in the UK as it looks to target the country's on-trade.

The French firm confirmed earlier today (27 September) that Enotria will be its exclusive UK agent from 1 October. Previously, Jacquart had a number of direct customers but “no real on-trade distribution as such”.

Speaking to just-drinks, Jacquart's export director, Patrick Spanti, said the company is keen to up its presence in the “fast-moving environment” of the on-trade in the UK. Despite recent reports suggesting the channel is struggling thanks to the downturn, Spanti maintained that “things are moving in the right direction again” for the sector.

Enotria's CEO, Alison Levett, added: “As we start to see some recovery in the Champagne category, we are convinced that Jacquart will add a new dimension to our … Champagne offering. We see a great opportunity to build Jacquart in the on-trade and develop their successful growth in all channels of the UK market.”

Jacquart is responsible for around 8% of total production in the Champagne region.