INDIA: Champagne Indage becomes Indage Vintners
France's Champagne producers have welcomed a decision by Indian wine group Champagne Indage to change its name to Indage Vintners, out of respect for the iconic French region.
Indage Vintners, which has more than 40 wine brands and is the clear domestic market leader, began trading on the Mumbai stock exchange under its new name yesterday (6 January).
Its decision is another victory for France's Champagne producers in their efforts to gain global recognition of Champagne as a geographical indication, meaning it cannot be used for wines made outside of the region.
Daniel Lorson, of the Champagne industry body CIVC, told just-drinks today (7 January) that Indage's decision would avoid confusion on the market.
"This had become logical, if not obvious, since Indage has grown to reach the status of an international wine company with vineyards and wineries in nearly all the major wine countries in the world."
Champagne is a protected name in the EU and recent bilateral agreements, such as with the US and Australia, have secured further protection for the French region beyond EU borders.
Australia agreed in December to phase out the use of Champagne on labels, as well as other European wine names like Burgundy and Port.
There are circumstances when tradition and heritage are to be cherished and there are others when both can hang like dead weights around your neck....
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