UK: Champagne discounting stepped up to shift stock
Massive discounting in the UK off-trade price of Champagne, which began in the last quarter of 2000 and has gathered pace this year, hit a new level last week, reports Giles Fallowfield. Sainsbury's, the UK supermarket chain has slashed its selling price for Duval-Leroy Brut non-vintage Champagne from £13.99 to £6.99 in the run-up to Easter, according to Sainsbury's Champagne buyer Julian Dyer.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Will Tequila Learn from Scotch Whisky's Mistakes?
- Comment - How to Target Cognac's Mok Generation?
- Is Marketing Twisting the Meanings of Words?
- Sustainability - Walking the Walk on Water
- The Beer Engine that is Africa
- Whyte & Mackay takes on Flor de Caña in UK
- SPI Group US, Canada sales chief departs
- Belvedere proposes name change
- Brown-Forman eyes family ties with board additions
- Castel acquires stake in Belvedere
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Beam Suntory Inc. - Strategy and SWOT Report
- Africa: The Final Frontier for Beer