UK: Champagne boss slams US labelling
Bruno Paillard, the chairman of Champagne's appellation and communication committee, has launched an attack on some of the biggest names in US wine.
In an interview with just-drinks.com, Paillard railed against the continued use of the word Champagne to describe US sparkling wines.
"Large companies are legally misleading the consumer by using a word that is not a real thing, but are protected by local laws," he said. "We have to change that. Not just to defend our interests, but also the defence of truth."
Champagne's regional wine body, the CIVC, has been lobbying for a change in the law in the US since 1983, but Paillard has stepped up the campaign since taking charge two years ago, making it a top priority.
Last year, the Champenois ran a high-profile advertising campaign across the US featuring a giant question mark, to indicate confusion over a product's origin, while in February 2004 talks took place between EU commissioners and the US trade representative Bob Zoelleck.
Paillard said: "Whoever is the next president, this policy will be pursued for many years until we win and I'm pretty sure that we will win."
- How to turn a domestic spirit into a global brand
- Whatever happened to binge Britain? - comment
- This week in spirits & wine
- Mahou San Miguel - just the Facts
- Britvic's FY Performance by Region - Focus
- Captain Morgan distillation trial queried by USVI
- Sazerac sues Brown-Forman over Tennessee Fire
- Craft, imports near 50% share in US on-trade
- Beam Suntory's Laphroaig Brodir - NPD
- Diageo sells off United Spirits' Bouvet Ladubay
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market to 2019 - Market Size, Development, and Forecasts