THAILAND: Challenging times for premium whisky

By Sarah Diston | 23 October 2001

In a market already showing signs of slowdown fatigue, sales of whisky in Thailand maybe expected to reach 3m this year, but only 10% is expected to be premium brands. As the festive season approaches sales of Thailand's premium whisky products are already expected to be 10% down on previous years at about 30%. Sales in the fourth quarter would usually account for 40% of the industry's annual sales.

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In a market already showing signs of slowdown fatigue, sales of whisky in Thailand maybe expected to reach 3m this year, but only 10% is expected to be premium brands. As the festive season approaches sales of Thailand's premium whisky products are already expected to be 10% down on previous years at about 30%. Sales in the fourth quarter would usually account for 40% of the industry's annual sales.

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