Ceres Fruit Juices has launched new look packaging for its premier Ceres brand and is also introducing a new Cranberry and Kiwi blend to the range.

Ceres, a no-preservatives added 100% fruit juice, is the second largest long-life brand juice in South Africa, with 12% of the market. In South Africa this category includes all carbonated and concentrate fruit juices with more than a 6% fruit content.

Corni Myburgh, brand manager said the new blend was the 13th product in the range and would be sold in one litre and 200ml tetrapaks. Together with the new packaging, Ceres hopes to grow its position in the marketplace and has a vigorous brand building campaign planned, including TV and print advertisements.

Ceres is marketed in 42 countries around the world.