SOUTH AFRICA: Ceres launches new packaging and flavour

By Arnold Kirkby | 17 October 2001

Ceres Fruit Juices has launched new look packaging for its premier Ceres brand and is also introducing a new Cranberry and Kiwi blend to the range. Ceres, a no-preservatives added 100% fruit juice, is the second largest long-life brand juice in South Africa, with 12% of the market. In South Africa this category includes all carbonated and concentrate fruit juices with more than a 6% fruit content.

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Ceres Fruit Juices has launched new look packaging for its premier Ceres brand and is also introducing a new Cranberry and Kiwi blend to the range. Ceres, a no-preservatives added 100% fruit juice, is the second largest long-life brand juice in South Africa, with 12% of the market. In South Africa this category includes all carbonated and concentrate fruit juices with more than a 6% fruit content.

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