Cerana wants to launch Biru in August

Cerana wants to launch Biru in August

Cerana Beverages has secured funding from private investors for the launch of a craft beer brand in India. 

The New Dehli-based firm said today (13 June) the money will go towards an August rollout of Biru, which it claims will be India's first craft beer. Cerana CEO Ankur Jain told just-drinks he cannot disclose the exact amount of funding due to confidentiality clauses but that it is in the “high six digits USD”.

It is Cerana’s first round of outside investment, and the first such deal in India's craft beer space, the brewer said. Investors came from the US, Europe and Singapore.

Cerana Beverages operates a sales and marketing portfolio in India that includes Duvel Moortgat's Duvel, Chimay's Trappist beers and Grupo Damm's Estrella Damm. It aims to roll out Biru on draught in 200 outlets in Delhi and Mumbai.

CEO Ankur Jain said: “With Biru, we aim to fill the gap in the market for a trendy, unorthodox, fun and smart brand of beer.”

Two years ago, SABMiller relaunched its Indus Pride brand in India, with a new recipe using "authentic" local spices.