Jägermeister said the campaign is its biggest in the UK

Jägermeister said the campaign is its biggest in the UK

Jägermeister is set for a major boost in the UK after distributor Cellar Trends announced details of a new multi-million pound consumer ad campaign.  

The 'It Runs Deep' print, digital and TV initiative will target the spirits' “core customer” of 18- to 25-year-old men, Cellar Trends said today (16 November). Outdoor, print and social media adverts will start on 26 November, with a TV spot to follow early next year, the company said.

“This is a first for Jägermeister in the UK and our biggest-ever activity of this magnitude in this country,” Jägermeister UK marketing manager Nicole Goodwin said.

Goodwin was appointed UK marketing manager for the brand in June, taking over from Mike Swingwood.

A Cellar Trends spokesperson declined to reveal the exact spend on the campaign.