UK: Cellar Trends to cease distributing Grand Marnier in 2010

By | 15 June 2009

Cellar Trends, distributor of Grand Marnier in the UK, will cease distributing the orange and Cognac liqueur brand in March 2010.

The firm's announcement follows news last week that Diageo has signed a deal with brand owner Marnier-Lapostolle to distribute Grand Marnier liqueur across Europe.

Diageo will take over distribution in 26 markets from 1 July, with deals in other countries staggered over the next three years. 

Terry Barker, Cellar Trends' marketing director, said: "The [UK] handover date is 1 April, 2010, which is when our contract with Marnier-Lapostolle, owner of the Grand Marnier brand, expires. It is business as usual until then."

Sectors: Spirits

Companies: Diageo

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UK: Cellar Trends to cease distributing Grand Marnier in 2010

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