Cellar Trends has unveiled an updated on-trade tap machine for the Jägermeister liqueur brand in the UK

The company, which handles Jägermeister for its German owner, Mast-Jägermeister, in the UK, said earlier this week that the machine enables the drink to be poured at a temperature of -18°C

The revamped machines follow on-trade feedback, Cellar Trends said, which indicated that not all back bar space could accommodate the old machines. The new taps, therefore, are sleeker, with incorporated lights, digital display (for volume levels in machine) and a draught style dispensing tap.